For six months or so The Church of Jesus Christ of Latter-day Saints has engaged in a media campaign in our area to help non-members understand a bit more about its beliefs.

We have benefited from increased media attention focused on the Church. We have discussed in our classes and quorums how we can better reach out to others to share our faith and the basic underpinnings of the restored gospel of Jesus Christ.

The new phase of the campaign includes television commercials like the one below.

It’s a groundbreaking campaign. And speaking as a public relations practitioner, it’s very well done.